Many firms have begun to use gaming technology to engage their customers. As an example, take the latest move by the wine website Snooth. The firm has created Wine Rack, a gaming layer to its site in which consumers can win virtual souvenirs and trophies based on how much they have learned and discovered about wine. Mashable recently highlighted this new feature, pointing out that gaming technology holds great promise for creating a closer connection with customers. It makes a website an active experience, and it brings customers back more often. In addition, customers stay longer when they visit the site. I think Snooth is showing also that gaming can be a great way to educate your customers about your product category.![]()
